OddTrips × PBS – Radio Festival Campaign
OddTrips partnered with Melbourne’s PBS FM for their annual Radio Festival, offering listeners the chance to win a $10,000 travel voucher. The brief was to create a full-page magazine advertisement that captured the spirit of exploration while showcasing the wide range of destinations and experiences offered by OddTrips. The concept centres around a collage-style composition built from cultural landmarks, people, and landscapes from around the world. Anchored by a bold sun motif and a central portrait, the design invites viewers to explore the image much like a traveller discovering new places. The final artwork was produced for print in PBS’s Waves magazine and adapted using the OddTrips brand colour palette to create a vibrant yet editorial feel.